Branding | Packaging

Alina is a company that caters to clear aligners, a modern alternative to braces. The client requested to have a trendy yet modern branding that caters to the trendsetting female market. The goal was to make the look as if it were something to be found a make-up a bag.

Three looks were presented to the client to pick from. 

1st study was made to look like a tooth.

2nd study was made to encapsulate the function of clear aligners – clear plastic braces that surround the teeth to readjust, correct and align.

3rd study was made with a tooth meeting on the top of the “A”